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Name and Address information is the foundation of the consumer list, further built on with additional information such as telephone numbers and lifestyle overlays.
All names and addresses are compiled from publicly available information and are Opt-In for marketing, reassuring clients that data sources utilised are lawful and reliable.
With 40 million individuals inside 20 million households, there are multiple contact points within an average UK address.
Typically, the most commonly targeted individual in a household is the decision maker or the head of the household. 1st Data solutions (UK) ltd promote marketing to the head of the household as it is this consumer that most lifestyle information is based around, in order to summarise the characteristics of their house.
Nevertheless, 1st Data Solutions (UK) Limited have the expertise to interrogate inside a household and establish the most suitable consumer for contact
Lists can be supplied randomly across the UK or geographically within:
1st Data Solutions (UK) Ltd has an important outlook on data quality. It is a major priority to sustain the superior condition of the Consumer List.
All names & addresses are verified and confirmed with the latest data systems, including the most recent electoral role to ensure the information is current and up to date.
On dispatch all lists are screened against daily TPS and MPS registers, endorsing that delivered data is mailable and/or callable depending upon requirements for usage.
1st data Solutions (UK) Ltd have numerous profiling systems available that identify demographics of individuals. There are many selections available from basic to advanced, with groups and sub-groups to build the Marketing List required:
These techniques can be applied to filter out any unwanted characteristics to help increase the success rate of any marketing campaign. The above lifestyle groups are a sample of the most common attributes selected. Details of selections are available on request.
Profile segments overlaid onto our Marketing List are built from the UK’s most accurate lifestyle databases, combined with statistics derived from the Census and optimised on genuine consumer behaviour. Coupled together with Marketing List head of household data, household level profiling is incredibly predictive.
Counts can be provided to assess volumes and assist the client’s decision making to tailor orders that are most suitable for their requirements.
Often counts and orders can be completed within the same day and will not exceed 24 hours.
Customer service is kept to a high standard by dealing with clients on a one to one basis for a familiar and friendly approach.
If you require any further information please don’t hesitate to contact us.
1st Data Solutions can provide comprehensive Consumer Data from across the UK, please click on the county below to get more information about your required data:-
All databases are run on a regular basis against the appropriate suppression files, e.g. National change of address, Mortality, Business Suppression File, Postcode Address File. Data is also screened against Preference files such as TPS, CTPS, MPS, and FPS. Ensuring that delivered data is mailable and/or callable depending upon requirements for usage.
The above lists are a sample of the most common attributes selected; there are many other selections that can be made to build the mailing list that you require.
For further information or for pricing please Contact Us.
